Brand and Communication General Manager - Jeddah

Responsible to provide the Marketing direction and support within the Group actively participating in the organization’s strategy, communications, brand management as well as Digital marketing, CSR, Sustainability, PR, event planning and coordinating. Also, responsible for internal and external communications, liaising with both internal and external stakeholders in implementing the group's marketing plan.

• Develop the communications strategy, approach, and implementation plan to create a positive and progressive image of the Group and its business in KSA in line with the Vision of the Group and Vision 2030.
• Ensure continuous coordination and alignment with the group Global brand and communications
• Develop and execute internal and external communications strategy, guidelines, channels and ensure support is provided to all group's departments and companies.
• Manage the identification of target audience segments in preparation for strategy development.
• Manage tendering and contracting process to work with outsourced agencies including identifications, request for proposal development, evaluation of proposals and contactor management in coordination with procurement department.
• Monitor the effectives of communication activities for measurement of market positioning and enhancement purposes

Digital Marketing:

• Develop the Website, company profile, content and all related operations to ensure the consistency of the brand image
• Develop the SEOs and the delivery of quarter/monthly based reports
• Manage the social media accounts, and the delivery of KPIs by issuing monthly content calendar and reports.

Brand and Branding:

• Develop brand identity of ALJ Enterprises including communications plan and other materials such as the glossary book.
• Manage communications materials for all board meetings and monthly meetings.
• Develop the branded materials and assets including visual and written content for internal and external, offline, and digital communication channels and platforms ensuring proper message and tonality in line with the set guidelines and brand identity.
• Responsible for activation of the Thought leadership strategy.
• Develop communication programs via digital and offline channels on a national and international level to ensure proper awareness.
• Monitor and control the use of the brand logo and assets
• Oversee and monitor all internal communication and engagement activities
• Set the guidelines and raise the awareness of the Communication Framework
• Launch annual activity calendar with the support of HR team
• Support all departments and businesses to launch their communication/ campaigns
• Present the company in any communication role or activity that is related to the CSR and sustainability
• Set approach and standards for the management of events and protocols, establish roadmap, and ensure all needed resources are available.
• Manage event planning and organization (ie. Conferences, exhibitions, sponsorships, special events, board events,..etc) including the development of detailed proposal, vendor selection and management, booth design, and media coverage and ensure timely and accurate implementation of plans in coordination with concerned partners.

• Strong knowledge of advanced marketing, public relation and communication techniques and methodologies
• Ability to manage all communication aspects and sustain consistent brand application and communication practices through all channels
• Bachelor’s degree in Marketing, or communications or related field.
• MBA is preferred
• PMP is preferred
• 10 + years of experience in the same field (managerial position)
• Experience in setting up the Balance score card, KPIs.
• Leadership skills
• Strategic Planning
• Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job. Also, ability to lead creative teams.
• Stress Tolerance: Job requires accepting criticism and dealing calmly and effectively with high stress situations.
• Good Analytical Skills and Decision Making, Social Perceptiveness.
• Problem Sensitivity
• Inductive Reasoning
• Highly proficient in oral and written English, and Arabic language.
• High creative skills
• Balanced and accurate media coverage
• Qualitative analysis of media coverage.
• Leverage media coverage to influence key stakeholders.
• Based in Jeddah with the ability to travel